Janelle Monáe kicked off Halloween weekend at Santa Monica Pier with her Wondaween Festival: Creature Carnival alongside ...

The new contracts with Southern Glazer’s and Reyes Beverage Group will take effect in January.

After dark, the world takes on completely different characteristics. The same is true of people — early AM parties become a mixture of unique characters who fit into specific molds — each playing ...

White and gold rums are clearly different in appearance, but there's more to it. We look at the production process of both Bacardí Gold and Superior.

On Good Spirits, our favorite horror icons sit down with a cocktail to talk all things Halloween. In our latest episode, The ...

Bacardi has been going through some of the most interesting changes in the spirits industry over the past few years. For decades, Bacardi Superior (a white rum) was pretty much the only expression ...

Cheers are in order: Camila Cabello has a new gig. The pop star is the new global face of Bacardí, the brand announced on Tuesday — and her first commercial for the rum empire just dropped. In the ...

For its latest installment in the brand's "Do What Moves You" platform, BACARDÍ Rum taps Puerto Rican creatives TAINY and Alfred Marroquin to debut a teaser of a refreshed take of Elvis Crespo's ...

New distribution with Southern Glazer’s Wine & Spirits and Reyes Beverage Group effective 2027 ...

Recognition and awards for the company's quality and production span over 140 years, dating back to the 1876 Philadelphia International Exposition, where the rum brand was established as a ...

Bacardi Limited is buying the maker of Patron tequila. The deal values the Patron brand at $5.1 billion. Bacardi Limited will acquire the maker of Patron in a deal valued at $5.1 billion, the spirits ...

Liquor giant Bacardi has reportedly filed suit against American Airlines, alleging in federal court that the Texas-based carrier lost track of crates of booze worth more than $65,000. Filed in U.S.