Digital marketing stands out for its speed, with feeds refreshing every second, real-time analytics, and ads competing for ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

Several years ago, I taught a graduate-level course on museum fundraising, the bulk of which focused on direct marketing fundraising. With direct marketing being so much about numbers — after all, you ...

PORTLAND, Ore., Feb. 10, 2026 /PRNewswire/ -- Direct Marketing Solutions (DMS), a nationally recognized provider of integrated direct marketing services, today announced the acquisition of Johnson & ...

The issue was notable for Justice Anthony M. Kennedy’s concurrence in saying that the court went astray in a 1992 decision on online sales taxes. By Adam Liptak Data brokers say they want to correct ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

The U.K. Court of Appeal confirms objective consent test for data protection, overturning High Court's subjective ...